This is a marketing secret almost no one talks about.

If you’re a local business like me, you don’t have a $2M marketing budget like Coca-Cola or M&M's. Otherwise, I would also spend crazy amounts on ads that don’t make sense. Buuuuuutt... When you have a smaller budget, you need to make sure that every $ you spend brings you back at least $$.That way you know that if you spend 10$, you get 20$

And that’s amazing. Now, how can you make that?

One of the easiest ways is to lower the threshold between you and the prospect

So,

Instead of asking them to call you, ask them to text you

Instead of asking them to DM you, ask them to comment below

Instead of asking them to send you their latest blood test via mail, ask them to send you an email.

You get the point…

The lower the threshold, the higher the chance of them ‘raising their hand’.

Now look at your process, and find any opportunities to lower the threshold.